Month: December 2016

Leadership Attributes For Business Success

Will Your Business Survive Without YouBusiness success is essentially the result of successful leadership. Contrary to the popular myth, leaders are not just born. Leadership skills can be learned and developed. A business is a distinct reflection of the leader, who may be the owner or manager. A business is never successful despite the leader, it is always successful or otherwise because of the leader.


There are 7 key attributes that a leader must develop if the business is going to succeed. A leader must have vision, must be an entrepreneur, must inspire others, must set standards, must orchestrate methods, must understand people and must measure results.

1. Vision
Vision is the attribute that drives the leader, the reason for existence and motivation behind being in the business. The vision the leader has allows him or her to clearly visualize what the business will be like when it is fully developed. If the leader is passionate about the vision and allows that passion to create an intensity or internal drive, then that drive will become an unstoppable force that drives the future of the business.

2. Entrepreneur
An entrepreneur is someone who creates a business. For the leader with intense vision, the business is a means to an end, the vehicle which allows the vision to be fulfilled. The leaders’ function is to develop the business and if the vision is intense, they will never allow themselves to become bogged down by the day to day details. The end result is always the focus.

3. Inspires Others
A strong leader affects others and inspires them to join the quest to fulfil the vision. For the leader, it is much more important that the people recruited to the cause are committed to the same vision, rather than having all the appropriate skills to do the work functions. Skills can be learned, but commitment is inherent.

4. Sets Standards
The leader sets the standards of performance in the business. If this is not done deliberately it will happen by default. The employees will automatically follow the example of the leader. It is best that the standards are clearly spelled out so there is no misunderstanding of what the leader expects.

5. Orchestrator
To the leader, the way things are done are important. The quality of service the business provides must not be left to chance. The leader takes the trouble to determine the best way for things to be done and orchestrates the methods used in the business to perform the work. This allows the business to be well organised. Quality Assurance systems are based on orchestration.

6. Understands People
The leader understands that the business must meet the needs of people, it must motivate them. It must motivate customers to buy and it must motivate employees to perform the work. In the orchestration process, the leader establishes systems that are designed to motivate both customers and employees to produce the required results.

7. Measures Results
Results is what it is all about. The leader is results oriented and measures progress towards achieving the results, which leads to fulfilling the mission. Knowing the results allows the leader to redirect employees if results are not on track and to reward employees for good performance.

Developing these leadership attributes will help you achieve greater success in business.

Tips for Home-Based Business Entrepreneurs

TIPS for Home-Based Business EntrepreneursHave you ever heard that only a small part (5%) of ‘all’ Home-Based Business entrepreneurs achieve success?

Do an online research on your favorite Search Engine
and you will understand what I mean.

In this article I’m going to show you the KEY to Home-Based
Business entrepreneurs success; you’ll find out what makes an
entrepreneur successful in the home-based business field.

Below are 5 TIPS for Home-Based Business Entrepreneurs:

1. It’s their mindset that brings success

Serious entrepreneurs have ‘programmed’ their mind to succeed no matter what. They don’t lack focus on their home-based
business and let nobody stop their plans in achieving what
they want.

They know what they want and they have the DESIRE to succeed. If you don’t know exactly what you want when it comes your
home-based business, think about it again and re-consider your
plans, what you want to achieve, a get-rick-quick or a
profitable, long term business.

2. It’s their start-up plan that brings success

Smart entrepreneurs know that it takes time to set-up and grow a profitable home-based business. They plan to succeed. They
have a start-up plan that might fail but they never give up and
start again with a better plan.

Serious entrepreneurs know that it takes discipline and
time to build a strong and solid home-based business, which delivers ongoing income through many years to come.

3. It’s their initial RESEARCH that brings success

Smart and serious entrepreneurs know the importance
of market research. They know that in order, for a home-based business to succeed, they have to research their target market (their potential customers) and study their competitors.

Research your target market and study your competitors
in order to have a long-term, profitable home-based business.

Know what your customers want and give it to them.
Keep an eye on your competitors, study their offer(s)
and make sure you come up with a better deal than

4. It’s their marketing strategy that brings success

Study each successful entrepreneur in your marketing
field and you’ll notice how they market online / offline.

Each of them have their own ‘unique’ marketing strategy
but they use the same basic principles.

Don’t re-invent the wheel. Use the main marketing concepts
that are proven to work but try to improve and adjust them
to your own situation. Make them work for your home-based business. Make your offer better and unique than your competitors if you want to WIN in this business, or simply quit (I know that’s no what you really want!)

5. It’s their investment that brings success

Smart entrepreneurs know that the KEY is to work SMART, not hard. If you don’t have the required skills to develop a NEW marketing tactic for your home-based business why not hire a consultant who knows his stuff?

If you have ‘enough’ money why not invest in someone who can help you grow your home-based business and give me something to work at too?

What is more valuable to you, your time or your money?

A serious entrepreneur is ready to invest (both time and money). He knows that he will build a long-term successful business for him and the one he loves (friends, family, children, etc.)

How To Find Hot Online Business Ideas

How To Find Hot Online Business IdeasWould you like to find the key that unlocks the  door to a gold-mine of online response, sales and
results for your business?

It seems obvious that you would be able to see what  the experts do differently when locating market opportunities, finding out what people want and quickly turning that into an online business generating
truckloads of cash.

The reality is YOU CAN’T!

While the secret is massive in it’s impact, it is so  subtle – so subtle that you are sure to miss it if you
don’t know what to look for. Here’s the secret and a formula for using it right this  minute!

What is DESIRE?!

Now stay with me for just a minute.

Think about the last time you bought a magazine? Why
did you buy it? Was it to look better, fee better,
make money, save money, make your house look better,
take a step toward achieving a dream in your life?

How about the last time you purchased an ebook about
marketing? It wasn’t the desire to learn more about
marketing that led to open your wallet, it was the
DESIRE to discover something unique, something new that
would RESULT in more more money in your pocket resulting
in you being able to finally quit you job.

OK, that’s more like it. It’s all about the end result
you want to get – not about the steps, processes, formula
or information to get you there.

Information is a tool – a method of achieving an end.

It’s up to you to determine what that END result is and
continue to help your market achieve that end, without fail.

Now, let’s look at how this can help you achieve YOUR goals…

A NEW Way Of Researching Your Market!

You will hear from many online marketing experts that the
important part of researching your market is WHERE you look.

Nice try – but that’s NOT the whole story.

The real secret is How you research your market.

For instance, take a look at the headlines over at one of my

Now, I’ve tested over 20 headlines on this page before finding
this one that coverts at least 3X better than earlier versions.

The market for this product is aspiring online entrepreneurs,
writers, consultants and speakers who are already considering
writing infoproducts to achieve more freedom, control and
security in their lives.

So why does this page work?

First, this market is time constrained. They are struggling as
much with lack of time freedom as they are with lack of financial
freedom. Many of them have lost control in their lives, are too
dependent on one income stream and WANT to quickly solve this

Second, this market feels they have something to share and WANT
to know how to do that – they WANT the prestige and “fame” that
comes from releasing their own ebook or book.

Try reading the headline (both main heading and sub-heading).

Can you now see the main emotional “cues” that lead to the market
triggers I outline above.

Another Example!

Let’s try another market entirely!

Head over to:

Sit, Stay, Fetch right here:

What do you think is the biggest reason dog owners end up
paying for obedience training?

The answer is in the headline. What dog owners WANT is a way to
stop behaviour problems in their dogs. Why? Embarassment,
fear of someone getting hurt, pain of having to consider giving
up their beloved pet – all lead to a RABID desire for dog

Bottom Line – Think DESIRE!

Will you do this for me?

Spend the next week looking at everything in terms of underlying

When you read the newspaper, speak with a colleague, watch TV, go
to a movie, speak with your spouse or your kids, read websites,
review ads, etc… think about the underlying desire. Why does
that communication exist as it does.

Carry a journal and quickly write down each event with it’s
corresponding, underlying desire.

3 Tips for Expanding in the New Zealand Market


We’re used to thinking of iconic cities like New York, London, and Hong Kong when it comes to the best places to do business overseas. Historically, these are the locations that have been right at the heart of the corporate world. Yet, all successful enterprises know that change is an essential part of growth and development.

And, what’s happening in these big cities – particularly London and New York – is that opportunities for innovation and entrepreneurial magic are fast disappearing. They are being replaced by multinational conglomerates and identikit property development projects. So, a ‘brain drain’ is underway.  Smaller companies are moving out to places like Australia and New Zealand, to take advantage of a much more expansive corporate culture.

New Zealand is a particularly fertile country for overseas investors. It has a robust economy and is very friendly to startups and flexible business models. To find out how your company could benefit, read this guide to expanding into the Land of the Long White Cloud.

  1. Be Ready to Go As Soon As You Arrive

One of the biggest challenges associated with business expansion, particularly overseas, is the fact that it can take so long to prepare a new office or base. If you start from scratch, you’ve got to find a suitable office location, with an agreeable lease. You’ve got to set up a phone line and hook the place up to the internet. You’ve got to furnish it and pay lighting and heating costs. It is time-consuming and very expensive.

Fortunately, there is an easier way. You can hop on a plane, land in New Zealand, and find yourself a great virtual office space in Auckland or Wellington. These amazing facilities offer access to fully equipped suites of corporate tools. They include phone answering services, mail arrangements, IT solutions, private workspaces, coworking environments, high-speed internet, and much more. All you have to do is pay for the services that you consume.

  1. Don’t Be Intimidated By Upfront Talk

It is often said that the Kiwis are a lot like the British when it comes to character. They like to talk straight and they don’t circumnavigate the big issues. For an outsider, this can be a little jarring at first. If you’re used to lots of formality and social rules when conversing – Chinese and Japanese customs are deeply rooted in tradition, for instance – such a matter of fact attitude is a complete change of pace.

The key to getting on with the locals and forging strong corporate connections is to avoid over-thinking. Kiwis are upfront, honest, and very earnest. You don’t have to dig deep for hidden meanings because they’ll give it to you straight from the outset. This is a great way to do business, because it cuts through the ‘networking’ talk and encourages entrepreneurs to share ideas, build bridges, and identify common interests.

  1. Learn How to Adapt to a New Calendar

It is important that you learn how to adapt to New Zealand customs and habits really quickly, if you’re trying to set up a business in Auckland, Wellington, or one of the other big cities. For instance, lots of businesses actually shut down completely during December and January. This is quite common and, while you don’t have to take such a long break over the summer, you could find it tough to schedule meetings with local investors, clients, and suppliers.

These are the little details that will help you fit in with your new business environment. The corporate culture in New Zealand is very welcoming to startups and small companies. The major cities play host a number of high-profile networking and ‘startup conventions’ every year. They give overseas investors the opportunity to make valuable industry contacts and they’re full of advice on the best ways to become a dominant force within the market.




Should You Be in Business

Should You Be in BusinessTo be or not to be an entrepreneur!

Get a mirror, take this quiz, and find out! Your face says a lot about you, so be truthful and answer yes or no.

Do You Have the Right Features to Be in Business?

1 – Do you have high cheekbones?

2 – Do you have a cleft in your chin?

3 – Do you have long nostrils?

4 – Do you have a high domed forehead?

5 – Do you have a hook nose?

6 – Are your upper eyelids invisible?

7 – Is your face shaped round?

8 – Are your ears sticking out?

9 – Is the Area Between Your Brows Clear?

10 – Are your eyebrows angled?

11 – Is there a gap between your two front teeth?

12 – Is there a single deep wrinkle between your eyes?

You need to answer “yes” to at least 8 of the questions to qualify for a successful business. If you have a face to run successful business, YOU WON! To find out what you won e-mail Kathy Thompson, nationally recognized Face Reader, writer, speaker, profiler.

Face Reading (physiognomy) is an ancient science that reveals the personality and destiny of everyone. When you think about most of the time shows up on your face. So your face becomes a road map of your mind.

Different parts of the face have different meanings. Your Forehead indicates your thinking style. Eyebrows show how you put your thoughts out into the world. Your eyes show your outlook on life. Your nose shows how you manage money and your work style. Your mouth indicates how you express yourself. Your ear indicate your learning style.