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How To Find Hot Online Business Ideas

How To Find Hot Online Business IdeasWould you like to find the key that unlocks the  door to a gold-mine of online response, sales and
results for your business?

It seems obvious that you would be able to see what  the experts do differently when locating market opportunities, finding out what people want and quickly turning that into an online business generating
truckloads of cash.

The reality is YOU CAN’T!

While the secret is massive in it’s impact, it is so  subtle – so subtle that you are sure to miss it if you
don’t know what to look for. Here’s the secret and a formula for using it right this  minute!

What is DESIRE?!

Now stay with me for just a minute.

Think about the last time you bought a magazine? Why
did you buy it? Was it to look better, fee better,
make money, save money, make your house look better,
take a step toward achieving a dream in your life?

How about the last time you purchased an ebook about
marketing? It wasn’t the desire to learn more about
marketing that led to open your wallet, it was the
DESIRE to discover something unique, something new that
would RESULT in more more money in your pocket resulting
in you being able to finally quit you job.

OK, that’s more like it. It’s all about the end result
you want to get – not about the steps, processes, formula
or information to get you there.

Information is a tool – a method of achieving an end.

It’s up to you to determine what that END result is and
continue to help your market achieve that end, without fail.

Now, let’s look at how this can help you achieve YOUR goals…

A NEW Way Of Researching Your Market!

You will hear from many online marketing experts that the
important part of researching your market is WHERE you look.

Nice try – but that’s NOT the whole story.

The real secret is How you research your market.

For instance, take a look at the headlines over at one of my
sites:

http://www.infoproductcreator.com

Now, I’ve tested over 20 headlines on this page before finding
this one that coverts at least 3X better than earlier versions.

The market for this product is aspiring online entrepreneurs,
writers, consultants and speakers who are already considering
writing infoproducts to achieve more freedom, control and
security in their lives.

So why does this page work?

First, this market is time constrained. They are struggling as
much with lack of time freedom as they are with lack of financial
freedom. Many of them have lost control in their lives, are too
dependent on one income stream and WANT to quickly solve this
problem.

Second, this market feels they have something to share and WANT
to know how to do that – they WANT the prestige and “fame” that
comes from releasing their own ebook or book.

Try reading the headline (both main heading and sub-heading).

Can you now see the main emotional “cues” that lead to the market
triggers I outline above.

Another Example!

Let’s try another market entirely!

Head over to:

Sit, Stay, Fetch right here:

http://www.sitstayfetch.net

What do you think is the biggest reason dog owners end up
paying for obedience training?

The answer is in the headline. What dog owners WANT is a way to
stop behaviour problems in their dogs. Why? Embarassment,
fear of someone getting hurt, pain of having to consider giving
up their beloved pet – all lead to a RABID desire for dog
training.

Bottom Line – Think DESIRE!

Will you do this for me?

Spend the next week looking at everything in terms of underlying
desire.

When you read the newspaper, speak with a colleague, watch TV, go
to a movie, speak with your spouse or your kids, read websites,
review ads, etc… think about the underlying desire. Why does
that communication exist as it does.

Carry a journal and quickly write down each event with it’s
corresponding, underlying desire.

An Entrepreneur and a Life to Be Remembered

An Entrepreneur and a Life to Be RememberedI was reminded of my own mortality today. I guess you can say I had a near death experience, though the death I experienced was not my own.

No, I was never in any danger, nor was my life ever threatened. In fact, I was sitting in the air conditioned comfort of my home office sipping a nice cup of coffee and watching the dogs run around the yard when the moment came.

The sun was shining. The birds were chirping. Life was going along just fine.

Death was the furthest thing from my mind.

Then the news came that Corey Rudl had been killed in a high speed crash at a race track in California. At the moment of his death at the young age of 34, Corey was a passenger in a Porsche that hit a retaining wall at over 100 miles per hour, killing him instantly and the driver shortly thereafter. The track had been rented by a local car club so that Corey and his buddies could take their expensive, powerful cars to the track to see how fast they could go.

Corey died doing what he loved. Those closest to him say he would not have had it any other way.

Corey Rudl was not a professional race car driver. He was an entrepreneur, and one of the best of his breed.

Most of you who read this column probably have no idea who Corey Rudl was or what he accomplished during his short life, and that’s OK. You also have no idea of the imprint he made on me and millions of others who make our living (at least in part) as online marketers. Again, that’s OK. For all his accomplishments, those who knew him well have said that Corey was more concerned about building his businesses than being a public figure. By those accounts, Corey never really cared about being in the public limelight, even though he was probably the most visible and successful entrepreneur in his field.

Perhaps that’s why Corey Rudl was so successful. He knew what was really important when it came to building a business. The limelight came easy to him, but his focus always seemed to be on making his business stronger, serving his customers better. He also knew that there was life beyond business, and he pursued that life with a passion and energy that most of us can only imagine.

Corey Rudl’s story is the classic entrepreneur’s tale. He started his business from his kitchen table just a few short years ago selling a homemade booklet he had written on how to get the best deal on a new car. From that modest start Corey built an internet marketing empire that has generated $40 million dollars in revenue in just a few years.

Corey was the definitive internet marketing guru. He was young, energetic, and highly passionate about his business and his industry. He wrote and spoke frequently on the topics of internet marketing and business success and that’s where he and I briefly crossed paths. We were both expert columnists for Entrepreneur.com and exchanged several polite emails, nothing really personal, mind you, mostly swapping compliments of each others work.

Much of Corey’s time in recent years was spent teaching others how to do what he had done: build a successful online business from scratch. For a man of just 34 years, he packed in decades of expertise and knowledge and he shared it with anyone who would listen, including yours truly.

I never personally spoke or shook hands with Corey Rudl, but I was his customer, his student, and ultimately an admirer. I can attribute much of the success of my own online business to Corey’s teachings and principles. He was one of those rare birds that you didn’t have to meet to feel like you were on a first-name basis with him. Everyone in my little circle of internet marketing friends simply referred to him as “Corey” and we spoke of him warmly, as a friend and mentor. He set the bar for all of us. We wanted to achieve his level of success. We wanted to hit his heights. We wanted to be the entrepreneur that he was.

Corey had just recently married the girl of his dreams. He was a millionaire many times over. He had a big house and fancy cars and a future so bright he had to wear shades. His business was thriving. Life was perfect. Corey Rudl truly had the world by the tail and there was no chance he’d ever let go. I imagine he was holding on tight until the very end.

The lessons we learn from the death of Corey Rudl are the same lessons we always learn when someone so young and vibrant is suddenly taken from us. As entrepreneurs we should take those lessons and apply them not only to our own lives, but to our businesses, as well.

Lesson One: live everyday as if it is your last, because it just might be. As entrepreneurs we often think that our businesses have to come first on our list of priorities. It’s not until a tragedy reminds us that life is too short that we think about making time for the things in life that are really important. Get out from behind your desk. Go play with your kids. Hug your wife. Call your mother.

Lesson Two: be passionate about business, but never let it eclipse your passion for life. Corey was a true entrepreneur whose passion for business was unparalleled, but by all accounts he also knew that a life devoted strictly to business was a life not lived to its fullest. Corey died doing what he loved. Some will argue that his passion killed him and in a way that’s true, but I have to believe that before he knew he was in danger Corey had a smile on his face a mile wide. He would not have lived his life any other way.

As I finish this column my oldest daughter has come in to ask if I’d like the honor of taking her out to Sunday brunch. She’s seventeen now. She has a job, a car, and a life that is very much her own. Chances to be graced with her presence grow rarer with each passing week. Still, any other day I might have weighed her invitation against the eight million business-related things that need my attention.

Today, however, the decision is easy.